The ‘Mega Battery’, ‘Mega Display’, ‘Mega Storage’ smartphone redefines entry-level smartphone segment in India
To be available as FlipkartUnique on 5th Feb 2019 at 12:00 Noon: INR 7499/- for 2GB+32GB and INR 8499/- for 3GB+32 GB
New Delhi, January 28, 2019: Realme, the No. 1 emerging smartphone brand in India, today announced the launch of realme C1 (2019). The smartphone that is set to redefine the budget phone segment with its ‘Mega Battery’, ‘Mega Display’, ‘Mega Storage’ combination, will be available with 2GB RAM+32GB ROM and 3GB RAM+32GB ROM variants, priced at INR 7499/- and INR 8499/- respectively. Both the variants of realme C1 (2019) will be sold as FlipkartUnique from 5th Feb 2019 at 12:00 noon onwards.
Commenting on the launch of realme C1 (2019), Madhav Sheth, Chief Executive Officer, realme India, said, “ Starting this year, realme will be focusing more on investing in the budget phone segment expanding our reach to massive customers. Launching realme C1 (2019) with 2+32 GB and 3+32 GB is a step towards our investment in the budget segment. As a youth-centric brand, listening and understanding the voice of the customers is our duty, the budget segment needed a phone that gave every Indian access to a power packed device hence we are offering realme C1(2019) to the customers at an affordable price. We have listened to our customer's demand on the storage capacity and offered realme C1 (2019) with Mega Battery, Mega Notch Display and Mega Storage, Entertainment ka Boss.”
Performance benchmark of entry-level phones
Realme C1 (2019) provides multiple top-level configurations at this price segment, proclaiming itself as the "king of entry-level phone". It comes with a 4230mAh ‘Mega Battery, unmatched in its price segment. The phone can last for 44 hours in phone calls, 18 hours in playing music with wifi, and 10 hours of gaming, which is comparable to using a power bank for the same duration. In addition realme C1 (2019) smartly restricts background applications not in use through its two core power-saving principles -- "APP-freezing Power Saver" and "Quick App Freezing", to reduce the overall power consumption. In testing conditions, 5%-11% power can be saved when the freezing function is on compared with that when the function is turned off.
Realme C1 (2019) uses Qualcomm Snapdragon 450 octa-core processor, one of the most power efficient Qualcomm chipset. With the advanced 14nm process, and a basic frequency up to 1.8GHz, it can efficiently reduce power consumption and control heat. With more powerful image processing matched with 2GB RAM + 32GB ROM and 3GB RAM + 32GB ROM capacity storage, it can run multiple types of games smoothly, without any lag.
This product supports dual 4G and dual VoLTE, which allows users to surf the Internet while making phone calls. A dedicated SD card slot which empowered users to further expand the storage up to 256GB, greatly meeting the communication needs of young people, and allow them to freely switching between work and social life.
Design benchmark for entry-level phones
Realme C1 (2019) is the first notch full screen in its price segment and has a 6.2-inch super large screen. By a more compact arrangement of the earpiece, front camera and the light sensor, coupled with 2.05mm ultra narrow bezel and upgraded dispensing process, screen bezel is further narrowed by 16%, the phone achieves a screen-to-body ratio of 88.8% and 19:9 screen display.
In terms of materials, realme C1 (2019) uses third-generation Corning Gorilla Glass, which has native damage resistance and scratch resistance. With a wide view, users will have an immersive visual experience of vivid contents while playing games and watching videos. In addition, with 12 layers of nano-scale sheet laminate and 2.5D nano-scale composite material, it has higher hardness, wear resistance and scratch resistance. The electroplated layer increases the hardness, prevents wear, improves smoothness, heat resistance and surface appearance. The ink printing technology renders the rear cover a translucent texture giving it a three-dimensional effect.
The product is available in two colors Ocean Blue and Deep Black.
Experience Benchmark for Entry-level Phones
Realme C1 (2019) is equipped with a 13 MP + 2 MP dual camera lens, together with the software algorithm, making the shooting contour clearer and the background blur more natural. In portrait mode, people are more prominent, and photos are more layered. It supports PDAF, improves focus speed, shortens focus time, and captures every wonderful second.
The front 5 MP camera also features AI beauty and has 296 recognition points, intelligently recognizing the gender, age, skin tone, and even skin type of characters through AI algorithms, and accurately identifying and providing individualized beauty scheme from 8 million beauty solutions. Intelligent AI Beauty shall record and learn the photo editing habits of the user in the local album and apply the editing habits into photographing.
Realme C1 (2019) supports facial unlock and SmartLock. Facial unlock captures 128 face recognition points through the front camera. SmartLock records and recognizes frequently stayed locations and mark them as trusty places, where the mobile phone shall automatically stay unlocked.
The release of realme C1 (2019) is another refinement on the realme product series, which once more expands the product scope to meet the requirements of more customers in the budget segment. Focusing on “design for young people”, realme again brings to more young people a product with both fashionable design and enjoyable experiences.
Realme is a technology brand that specializes in providing high-quality smartphones. Realme is an emerging smartphone brand. The brand was officially established on May 4th, 2018 (National Youth Day of China) by its founder Sky Li together with a bunch of young people who have rich experience in the smartphone industry across countries.
Realme focuses on user needs and presents products with both strong performance and trendy design in the broad context of e-commerce.
Realme has launched 5 products, which includes realme 1, realme 2, realme 2 Pro, realme C1 and realme U1, and is popular among the young generation of its smooth experience and trendy design.
The realme 1 won wide recognition for its “Power” and “Style” immediately after the launch in India in May 2018. Realme becomes India's NO.1 emerging brand and entered the top five brands in 4Q 2018, reaching more than 4 million users faster than any other brand. During the e-commerce shopping festival "Double Eleven" this year, realme broke the sales record in Lazada, the largest e-commerce platform in Southeast Asia, and became the No. 1 brand in the mobile phone category of the platform.
After launched half a year, realme has entered into 10 markets, which include India, Indonesia, Vietnam, Malaysia, Philippines, Thailand, Pakistan, Egypt, Burma, and Singapore till January 2019. It has broke sales record many times and becomes the fastest growing emerging brand in these regions.
Realme is committed to offering powerful performance, stylish design, sincere services and exploring more possibilities of smartphones.