Privacy Policy

Last updated: 11 June 2021

Welcome to the realme Store! Realme Chongqing Mobile Telecommunications Corp., Ltd. (registered at No.178 Yulong Avenue, Yufengshan, Yubei District, Chongqing) and its subsidiaries and affiliated entities (hereinafter referred to as “realme” or “we” or “us”) provide mobile phone, smart hardware, accessory product purchase and product support services. We may collect and use your personal information during your use of our websites, mobile applications, mobile devices, or other products and services (“realme Store”). For the purposes of this Privacy Notice, “personal information” refers to information that can be used to directly or indirectly identify an individual, either from this information alone or from this information combined with other information.

Through this Privacy Notice, we will explain how realme collects, uses, discloses, and processes your personal information, your rights with respect to your personal information, and the security measures we take to protect your information.

[Special Note]

Please read this Privacy Notice carefully and familiarize yourself with our privacy practices before using realme products or providing your personal data. If you do not agree to the terms of this Privacy Notice, you can close the realme Store by clicking “Disagree” and we will not be able to provide you with realme Store related services. If you click “Agree” to activate the realme Store, it means that you acknowledge that you fully and clearly understand the following data collection and usage practices, as well as your rights. By using or continuing to use realme Store products and/or services, you consent to our processing of your information in strict accordance with this Privacy Notice.

 

This Privacy Notice will help you understand the following:

  1. General Terms
  2. How We Collect and Use Your Personal Information
  3. How We Use Cookies and Similar Technologies
  4. How We Retain Your Personal Information
  5. How We Share, Transfer, and Disclose Your Personal Information
  6. How We Protect Your Personal Information
  7. Your Rights to Your Personal Information
  8. How We Process Children's Personal Information
  9. Third-Party Service Providers and Their Services
  10. How Your Personal Data Is Transferred Globally
  11. How This Privacy Notice Is Updated
  12. How to Contact Us
  13. GDPR Exclusive Terms
  14. Legal Basis for Processing Personal Data
  15. Additional Information on Transferring Personal Data Globally
  16. Additional Information on Cookies and Other Tracking Technologies
  17. Additional Information on Rights to Personal Data
  18. Contact Information for EU Representatives

 

In addition to this Privacy Notice, specific privacy policies may apply based on the services used. In each case, we will fully provide you with the applicable Privacy Notice.

The general terms and conditions in Section A apply to you wherever you are located. Section B only applies to users located in the European Union, Liechtenstein, Norway, the United Kingdom, or Switzerland (“Europe”).

 

  1. General Terms
  2. How We Collect and Use Your Personal Information

We collect personal data to improve operational efficiency and provide you with the best possible experience. We collect personal information through the following channels: (1) personal data you provide to us directly; (2) relevant data we obtain when you use realme products or services; and/or (3) data about you obtained from third parties.

The information we collect depends on the products you actually use, the environment in which you interact with us, and the choices you make, including your privacy settings and the products and features you use. Our products and features include core operational functions and value-added operational functions. You have the right to choose whether or not to provide the information we have requested, but in most cases, if you do not provide your personal information, we may not be able to provide you with realme Store services or respond to your queries. For value-added operational functions, you can choose whether or not to consent to our collection of information. If you refuse to consent, it may result in the relevant value-added operational functions not being available, but will not affect your use of our core operational functions.

 

  • How We Collect and Use Your Personal Information

 

  • You can log in through your HeyTap account and enjoy the products or services offered by our platform.
  • When you register an account with us or purchase a realme product, participate in promotional or marketing activities, or enjoy after-sales service, we may collect information such as your mobile phone number, shipping address, name, etc. We collect this information so as to facilitate the delivery of goods, sending of notifications, and other services.
  • When you are reviewing a product and uploading an avatar, we may need to access your media album files so that you can upload a product photo or change your avatar.
  • When you participate in a live streaming event, we may need to access storage space to provide a smoother video viewing experience and real-time alerts.
  • In order to provide you with high-quality and stable service, we may need to obtain your IP address. We collect this information in order to allocate the appropriate server resources based on your region.
  • When you use mobile applications, we may need to obtain data regarding your activity, such as product feature usage statistics, site browsing data, and click behavior. We collect this information to optimize product functionality, user interface design, develop new product features, and make the software interface more intuitive and easier to use.
  • In order to provide you with push notification services, we may use your device information, mobile phone number, and the email address linked to your account to provide you with push notification content, including application updates and installation, sales and promotional information, etc. You may choose to opt out of receiving certain promotional material by following the unsubscribe instructions provided in the message (such as the unsubscribe link at the bottom of the message) or by going to the Settings — Notifications and Status Bar in your phone system (path varies slightly by product or service).
  • If you order products from us, request a return or refund or use a paid service, we may collect your delivery details, bank account number, payment records, billing address, and other financial information, contact and communication records,, for us to be able to process your order. We will use this data to process purchase orders and provide related after-sales services, including customer support, order delivery, invoice printing, etc. If you do not provide this information, you may not be able to order products from us, request a return or refund or use paid services.
  • If you wish to participate in lucky draws or competitions, promotional or marketing activities organized by us or our business partners, fill out questionnaires, participate in user forums or blogs hosted by us or business partners, you may need to provide us with your nickname, name, mobile phone number, email address, contact address, ID number, bank account number, and Alipay account information in order for us to contact you and issue you a reward.
  • When providing you with after-sales service and customer support, we may ask you to provide your personal information and collect this information, data such as IMEI and other device information, account information, order information (including name, mobile phone number, shipping address, order number, serial number, tracking number, email address, device ID, invoice number, account number), chat history, payment information, your name, gender, mobile phone number, email address, address, etc., and may record your call with our customer service staff. We use this data to diagnose product problems, repair customer equipment, and provide other customer care and support services. We may also collect your email address to respond to questions or comments you send through our website “How to Contact Us” or through other means.
  • We may use your personal information to understand your feedback and to communicate with you in order to provide you with services or information about our products. For example, when you participate in promotional or marketing activities, post content on user forums or blogs, or use after-sales services and customer support, we may also contact you through the mobile phone number information or email address you provided to us in the above scenarios to provide you with assistance or conduct user research.
  • If the relevant laws and regulations of your country have real-name certification requirements, we will also collect your real-name certification information, including your name and ID number. If you refuse to provide this information, we may not be able to provide you with the appropriate products or services.
  • In order to fulfill network security requirements, ensure normal operation of the realme Store, the safety of your account, and to improve and optimize your service experience, during your use of the realme Store, we will collect your network information, device information, and information about how you and your device interact with the realme Store (including device name, device model, IMEI, IMSI, Android ID, application, MAC address, serial number, IP address, Open ID, operating system version and other device information), as well as your actions after logging in to your account (including changing password, changing linked mobile phone number, email address, complaint record, etc.), the time and duration of your use of the realme Store, software incident information (such as reboot, upgrade, error, crash, etc.) and the other log records. We collect this information to verify your identity, analyze service operational efficiency, review transactions, and prevent fraud.
  • We will use your personal information in strict accordance with the purposes described in this Privacy Notice, and your personal information will only be used for the purposes identified, stated, and authorized by you at the time of collection. If we want to use the information for other purposes not specified in this policy, we will seek your prior consent. If we want to use personal information which was collected for a specific purpose other than the above, we will also seek your prior consent. We will not provide personal information and behavioral data to third parties for use without the user's consent.

 

  • Device Permissions
  • When you use the realme Store, we may need to invoke certain device permissions in order to collect personal information and provide you with the corresponding operational functions or services. Specifically, we may need to invoke your device permissions for:

Device Permission

Corresponding function/service

Permission purpose

Ask before turning on permissions

Can users turn off permissions?

Impact of shutting down/denying access

CAMERA

1. Account information

2. Product evaluation

1. Update uploaded avatar

2. Upload a product photo

Yes

Yes

Unable to upload pictures or videos

PHONE

Electronic warranty card

Query and display electronic card information

Yes

Yes

Unable to open electronic card

STORAGE

Save files

Download electronic invoices or other files to local storage

Yes

Yes

Unable to download electronic invoices or other files

 

  • When permissions are turned on, you can turn them off at any time in your device's settings function (the way permissions are displayed when turned off may vary for different devices). After permissions are turned off, the corresponding product functions may not work properly.

We undertake not to invoke device permissions in scenarios where you have not authorized your consent or not to use personal information collected by invoking device permissions in scenarios where you have not authorized your consent.

 

  • Exceptions to authorization and consent to collect and use personal information

You are fully aware that, in accordance with applicable laws, we do not require your authorization to collect and use your personal information in the following circumstances:

  • Related to our compliance with our obligations under laws and regulations;
  • Directly related to national security and national defense;
  • Directly related to public safety, public health, and major public interests;
  • Directly related to criminal investigation, prosecution, trial, and execution of sentences;
  • For the protection of your or other individuals' life, property, and other significant legal rights and interests but where it is difficult to obtain your own authorization and consent;
  • The personal information involved has been disclosed to the public by you at your own discretion;
  • Necessary for entering into and fulfilling the contract between you and us;
  • Where your personal information is collected from lawful public disclosures, such as legitimate news reports, government information disclosure, and other channels;
  • Necessary to maintain the safe and stable operation of the realme Store, such as the detection and elimination of product or service failures;
  • Necessary for news outlets to carry out legitimate news reporting;
  • For academic research institutions, where it is necessary to conduct statistical or academic research in the public interest, and where the results of academic research or descriptions are made available to the public, the personal information contained in the results is de-identified.

 

  1. How We Use Cookies and Similar Technologies
    • What Are Cookies?

Cookies are small files that are transmitted and stored on your device by our websites, applications, or services. Our websites, online services, interactive applications, e-mails, and advertisements may use cookies and other similar technologies, such as pixel tags and web beacons. Cookies may be stored on your computer for a short period of time (such as only when your browser is open) or for a longer period of time, even years. We cannot access cookies that are not set by us.

 

  • Cookies We Use And Similar Technologies
  • We and our partners use cookies or similar tracking technologies to better understand the functionality of our mobile software on your device, how often you use the app, the events that occur within the app, aggregated usage, performance data, and where the app was downloaded from. We do not link the information we store within the analytics software to any personal data you may submit within our mobile applications.
  • We and our partners use cookies or similar tracking technologies to analyze trends, administer the websites, track user behavior on the websites, and collect aggregate demographic information about our user base.
  • Many web browsers have a “Do Not Track” function. This feature sends a “Do Not Track” request to the website. If the “Do Not Track” function is enabled on your browser, we will respect your choice.
  • Like most websites, we automatically collect certain information to analyze general usage trends and manage our websites. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data.
  • We may partner with third parties to display advertisements on our website or to manage our advertisements on other sites. Our third-party partners may use cookies or similar tracking technologies to provide advertisements to you based on your browsing activities and interests. You may choose to opt-out of interest-based advertising by managing the cookies and the cookie preferences. Please note that you will continue to receive general advertisements that are not personally targeted.

 

  • Removing/Disabling Cookies

Cookies and cookie preferences can be managed from the Options/Preferences panel of your browser. See below instructions on how to manage cookies on certain popular browsers:

 

  • More Information About Cookies

For more information about cookies and instructions on how to configure your browser to accept, delete, or reject cookies, see: www.allaboutcookies.org.

 

  1. How We Retain Your Personal Information

The retention period for your personal data is the minimum time necessary to achieve the purposes of collection described in this Privacy Notice, unless a longer retention period is required by law. For example, “The E-Commerce Law of the People's Republic of China (E-commerce Law)” requires that information about products and services, as well as transaction information be retained for a period of no less than three years from the date of completion of the transaction. After the end of any retention period or when the conditions for deletion of the information are met, we will delete or anonymize your personal data. When you cancel your account or voluntarily delete orders during the data retention period, such transaction data will only be deleted on the front-end. We reserve the right to retain the data on our back-end databases until the end of the retention period.

When we cease operating some or all of our products or services due to special reasons, we will promptly inform you and stop the collection and processing of personal information related to the products or services. At the same time, we will delete or anonymize the personal information we hold that is associated with the products or services, unless otherwise required by the law or regulations.

 

  1. How We Share, Transfer, and Disclose Your Personal Information
    • How We Share and Transfer Your Personal Information

From time to time, we may disclose some of your personal information with our affiliates and strategic partners that work with us to provide products and services, or, in other instances, share or transfer your personal information in order to provide the products or services you requested.

  • Affiliated Companies: Your personal information may be shared with our affiliates in order for us to provide services to you based on your HeyTap account. For example, when you use the realme Store through your HeyTap account, your personal information may be shared with our affiliates to assist you in calculating HeyTap account points, as well as in redeeming points, memberships, and other user benefits when using other products or features supported by your HeyTap account. We only share necessary personal data subject to the purposes stated in this Privacy Notice. If we or our affiliated companies wish to change the purpose of using and processing your personal information, we will ask for your authorization and consent again.
  • Sharing with authorized partners: to realize the purposes stated in this Privacy Notice, some of our services will be provided by authorized partners. We may share some of your personal data with our partners to provide better services and improve user experience. In particular:
    1. We may need to share your device information and behavioral data with our advertising and analytics service partners (including, but not limited to, advertisement service providers, third-party ad monitoring service providers, and information flow service providers) in order to complete ad placements and monitor the effectiveness of ads, etc. We will only share your personal information with the above-mentioned authorized partners to the extent necessary for service provision.
    2. We may need to share your name, mobile phone number, email address, address, ID number, bank account number, and Alipay account information with our marketing and promotion partners (e.g. marketing and promotional activities that we commission third parties to conduct or jointly organize with third parties) so that the third parties can measure activity participation and issue rewards to you, including, but not limited to, issuing your benefits or sending prizes by mail, etc. For example, when we need to issue prizes to you for an event, we will inform the logistics company of the contact information you would have provided for the event in order to complete the delivery.
    3. We may need to share your personal information with our suppliers (including, but not limited to, cloud service providers, SMS or other technical service providers, payment or financial business-related service providers, content service providers such as short-form video) in order to implement necessary product or service features. For example, when we engage a third-party technical service provider to provide voice-to-text conversion services on our behalf, the supplier may receive and store certain personal data for a specific purpose. We will require such third parties not to use this information for any other purpose.
    4. In some cases, we may engage a third party to process your personal information on our behalf. For example, companies that send text messages or emails on our behalf and provide technical support may only use your personal information to provide services to you on our behalf.
  • In the event of a merger, acquisition, or bankruptcy liquidation, if the transfer of personal data is involved, we will ask the new company or organization that obtains your personal data to be subject to this Privacy Notice, otherwise we will ask such a company or organization to acquire your authorization and consent again. If there is no transfer of personal information involved, you will be fully informed and all personal information under our control will be deleted or anonymized.

We will only share your personal data for lawful, legitimate, necessary, specific, and clear purposes, and only personal data necessary for service provision will be shared. At the same time, through agreements or other appropriate measures, we will require the aforementioned third parties to take equivalent confidentiality and security measures when processing personal information.

 

  • Cooperation With Third-Party Software Development Kit (SDK) Providers

The realme Store contains SDK plug-ins provided by our affiliates or authorized partners. We have no control over the privacy and data protection policies of third-party SDK providers, and such third parties are not subject to this Privacy Notice. In the case where a third-party SDK independently and directly collects personal information, its collection and use of information and other actions are subject to its own privacy policies. In the case of an SDK’s collection of personal information as our data processor, the processing of your personal information (including, but not limited to, SDK’s transfer, storage, and use of personal information) after we share your personal information with SDK service providers is subject to the SDK’s own privacy policies. We carefully evaluate the purposes for which SDK service providers use your personal information. We conduct a comprehensive assessment of the security capabilities of these partners and require them to comply with the legal terms of the cooperation agreement. We conduct rigorous security monitoring to protect data security. In order to maximize the security of your information, we strongly recommend that you review the Privacy Notice of any third-party SDK services before using them. To protect your legal rights, if you find that such SDKs or other similar applications are at risk, you are advised to terminate the relevant operation immediately and contact us promptly.

 

  • How We Disclose Your Personal Information

We will only publicly disclose your personal information under the following circumstances:

  • After obtaining your explicit consent; or
  • Disclosure based on the law: We may disclose your personal information if we sincerely believe that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or to respond to government requests where the law compels compliance with subpoenas or other legal processes, litigation, or mandatory requirements from government authorities.

 

  • Exceptions to authorization of consent for sharing, transfer, or public disclosure of personal information

You are fully aware that, in accordance with applicable laws, we do not require your authorization to share, transfer, or disclose your personal information in the following circumstances:

  • Related to our compliance with our obligations under laws and regulations;
  • Directly related to national security and national defense;
  • Directly related to public safety, public health, and major public interests;
  • Directly related to criminal investigation, prosecution, trial, and execution of sentences;
  • For the protection of your or other individuals' life, property, and other significant legal rights and interests but where it is difficult to obtain your own authorization and consent;
  • The personal information involved has been disclosed to the public by you at your own discretion;
  • Where your personal information is collected from lawful public disclosures, such as legitimate news reports, government information disclosure, and other channels.

 

  1. How We Protect Your Personal Information
    • How We Protect Your Personal Information

We have taken reasonably practical and technical measures to protect the collected information related to the services. We have used industry-standard security measures to protect the personal information you provide to prevent unauthorized access, public disclosure, use, modification, damage, or loss of data. We take all reasonably practical measures to protect your personal information. In particular:

  • We use security technologies such as SSL to encrypt many services. We regularly review practices regarding information collection, storage, and possessing (including physical security measures) to prevent unauthorized access or system tampering.
  • We strictly control access to personal information and only allow realme employees and personnel of authorized service companies to access such personal data on a need-to-know basis in order to process such information or provide relevant services to you. These employees and external personnel are subject to strict contractual confidentiality obligations. If they fail to perform these obligations, they may be held liable or their relationship with realme may be terminated. Access logs of personal data will be recorded and audited regularly.
  • The security of your information is extremely important to us. Therefore, we endeavor to ensure the security of your personal data and implement safeguards such as full security encryption throughout storage and transmission to prevent your information from unauthorized access, use, or disclosure. At the same time, no one can access the specific content of certain encrypted data except the users themselves.
  • When transmitting and storing your personal data of special categories, we use security measures such as encryption. We use technical measures to process your personal biometric information before storage. For instance, we store only the essential components of personal biometric information.
  • We will strictly screen business partners and service providers and implement the requirements for personal data protection into the business contracts or audits, assessments, and other activities between both parties.
  • We conduct security and privacy protection training, testing, and other activities to enhance employees’ awareness and proficiency in personal data protection.
  • We use international and industry-recognized standards to protect your personal data and actively go through relevant security and privacy protection certifications.

 

  • Notification and Response to Personal Information Security Incidents

Please note that although we have taken reasonable measures to protect your information, no websites, Internet transmissions, computer systems, or wireless connections are absolutely secure. To deal with possible risks such as personal data breaches, damage, and loss, we have developed various mechanisms and controls that clearly define personal information security incidents and the corresponding handling procedures. We have established a dedicated emergency response team responsible for personal data security planning, data loss mitigation, analysis, location and remediation, and follow-up operations with relevant departments in accordance with personal information leakage incident management norms and requirements.

In the event of a personal data security incident, we will, as required by relevant laws and regulations, promptly inform you of the underlying circumstances and possible impact of the security incident, the measures we have taken or will take, the recommendations you may take to prevent and mitigate risks, corrective steps you can take, etc. We will promptly inform you of the incident by email, letter, phone, push notification, etc. When it is difficult to inform the personal information subjects individually, we will make a reasonable and effective announcement. At the same time, we will also proactively report the handling of personal data security incidents in accordance with the requirements of the regulatory authorities.

You may also contact us directly through the means disclosed in this Privacy Notice.

 

  1. Your Rights to Your Personal Information

We respect your rights with respect to your personal information. The following is a list of your legal rights and how we will protect them.

  • The right to be informed

We inform you of how we handle your personal information by publishing this Privacy Notice and by means of specific announcements, text messages, or email notifications, etc. as required by laws and regulations. We are committed to ensuring transparency in the use of your information. You may check this Privacy Notice regularly, receive emails, and text messages explaining any updates to this Privacy Notice, and contact us through the means disclosed in this Privacy Notice to learn about the collection and use of your personal information.

 

  • The right to access

In addition to legal and regulatory requirements, if you wish to exercise your right to access your data, you may access the information you have provided to us, such as transaction information, in “realme Store – Personal Center – Account Information” (the path may vary from device to device). If you are unable to access your personal information on your own or experience any problems in exercising your data access rights, you may contact us and request access to your personal information through the means disclosed in this Privacy Notice.

 

  • The right to rectification

If you find that the personal information we process about you is inaccurate or incomplete, you have the right to ask us to make corrections or additions. For some of your personal information, you can directly correct or modify it on the relevant function page of the product or service.

For personal information that is not available to you for self-correction, you may contact us through the means disclosed in this Privacy Notice and request correction or supplementation of your personal information.

 

  • The right to erasure

You may choose to delete certain personal information that you have provided to us. For some of your personal information, you can directly delete it on the relevant function page of the product or service.

For personal information that is not available to you to delete yourself, or that we have collected or used in violation of our agreement with you, you may contact us through the means disclosed in this Privacy Notice and request that we delete your personal information.

If we decide to respond to your deletion request, we will also notify the entities that have obtained your personal information from us and require them to delete the data in a timely manner, unless otherwise required by law or regulations, or if those entities have your independent authorization.

When you delete information from our products or services, we may not immediately delete the corresponding information in the backup system, but we will delete the information when the backup is updated.

 

  • The right to withdraw consent

Each operational function or specific service requires some basic personal information to be completed (see the “How We Collect and Use Your Personal Information” section of this Privacy Notice). You may give or withdraw your consent at any time for the additional collection and use of personal information. If you withdraw your consent, we will no longer be able to continue providing you with the services for which you have withdrawn your consent or authorization.

When you withdraw your consent, we will no longer process the corresponding personal information, but your decision to withdraw your consent will not affect the processing of personal information previously conducted on the basis of your authorization. You may change the scope of your authorization for us to continue collecting personal information or withdraw your authorization by deleting information, turning off device functions, etc.

 

  • The right to account cancellation

We provide you with the right to cancel your HeyTap account. You can visit https://id.heytap.com/profile.html, select “Personal Data Management,” click “Delete Account” and follow the instructions to submit your account cancellation request.

Please understand that after you submit your account cancellation request, we may need to manually review your account cancellation to confirm that you meet the account cancellation requirements. We will assist you in completing your account cancellation within 15 business days of your application submission (or within the period specified by the jurisdiction). After you choose to cancel your HeyTap account, we will delete or anonymize all relevant personal information about you under your HeyTap account, unless otherwise required by the law. After you log out, we will no longer be able to provide you with all products or services that require you to log in with your HeyTap account.

You may also contact us directly and request cancellation of your account through the means disclosed in this Privacy Notice.

 

  • The right to obtain a copy of your personal information

You may request a copy of the personal information we store about you by contacting us directly through the means disclosed in this Privacy Notice.

 

  • The right of complaint

You have the right to contact us and file a complaint through the means disclosed in this Privacy Notice. We will respond to your complaint within 15 business days (or within the period specified by the jurisdiction) from the date of receipt of your complaint. If you are not satisfied with our response, especially if our handling of personal information harms your legitimate rights and interests, you may also lodge a complaint or report to the regulatory authorities in your jurisdiction, or file a lawsuit with a competent court.

Please note that for security reasons, we may need to verify your identity before processing your request. In principle, we do not charge a fee for a reasonable amount of requests. However, for multiple and repetitive requests that exceed reasonable limits, we will charge a certain fee to cover some costs depending on the nature of the request. We may reject requests that are manifestly unfounded, unreasonably repetitive, require disproportionate technical effort (for instance, requiring the development of new systems or fundamental changes to current practices), pose risks to the legitimate rights and interests of others, or are highly impractical. The reasons for this may be specified to you in our response. In addition, we may not be able to respond to your request if it directly relates to matters linked to national security, national defense, public health, criminal investigation, public interests, etc., or if it may result in serious harm to the legitimate rights and interests of you or other individuals or organizations.

 

  1. How We Process Children's Personal Information

In accordance with the relevant laws and regulations, if you are a child under the age of 14 (or a person under a similar minimum age as specified in the relevant jurisdiction), you should obtain the prior consent of your parent or legal guardian before using the relevant products or services. If you are the guardian of a child, you should carefully read the Children's Privacy Statement (if any), as well as this policy before you help the child complete the registration and use of the product or service.

Most of the products or services we offer are not intended for children and do not identify the age of the user. For these products or services, we do not actively engage in the collection, storage, use, transfer, or disclosure of personal information of children through the Internet or other means. If you are a child, a parent or legal guardian of a child, or if you otherwise become aware that the information we collect, store, or use may include personal information about a child, you may promptly contact us through the means disclosed in this Privacy Notice and we will attempt to delete the relevant data as soon as possible.

 

  1. Third-Party Service Providers and Their Services

Our websites, products, applications, and services may contain links to third-party websites, products, and services. You can choose whether or not to access websites, products, and services provided by third parties. Please note that we have no control over the privacy and data protection policies of third parties, and such third parties are not bound by this Privacy Notice. Your information may also be collected when you use third-party products or services. Therefore, we strongly recommend that you understand the privacy policies of these third parties before submitting personal information to them. We are not responsible for how third parties collect, use, share, transfer, and protect the personal information they collect from you and cannot control how it is processed. This Privacy Notice does not apply to other websites linked through our services.

 

  1. How Your Personal Data Is Transferred Globally

 

As a company operating globally, we provide our products or services through resources and servers located around the world. In order to ensure the effectiveness of the service (e.g. to ensure processing speed), we store users' personal data based on the region where the phone was sold and where it is set up, without violating local data protection laws. The personal data of users is stored where our data centers are located: in China, France, Singapore, and India. This means that your personal information may be transferred or accessed from jurisdictions outside the country/region where you use the product or service. In principle, personal information collected and generated within the territory of the People's Republic of China will be stored in the territory of the People's Republic of China; personal information collected and generated within the territory of the European Union will be stored in the territory of the European Union.

You understand that the risks that exist under different data protection laws are different. In such cases, we will take measures to ensure that the data we collect is processed in accordance with the requirements of this Privacy Notice and applicable laws, and to ensure that your personal information is protected to the same extent as in the country/region where you use the product or service. For example, we may request your consent for cross-border transfers of personal information or implement security measures such as encryption, de-identification, and signing of necessary data transfer/sharing agreements with the data recipient prior to cross-border data transfers.

 

  1. How This Privacy Notice Is Updated

We reserve the right to update or modify this Privacy Notice from time to time. We will send you notifications of changes made to this Privacy Notice through different channels. For major changes to this Privacy Notice, if you have provided us with an email address, we will notify you via your email before the change takes effect, otherwise we will post a notice on our website or send a push notification to you via our device.

This Privacy Notice allows for adjustments, but we will not diminish your rights under this Privacy Notice without your express consent.

If you do not agree with the above Privacy Notice, we will not be able to collect and use the information necessary to provide services, thus will not be able to provide you with normal services.

Such changes to the Privacy Notice will apply as of the effective date (or “Update Date”) specified in the notice or website, and your continued use of the products, website, and services will be deemed acceptance of the updated Privacy Notice.

 

  1. How to Contact Us
    • If you have any comments or questions regarding this Privacy Notice or practices, or if you have any questions about the collection, use, or disclosure of your personal information by realme, please contact us at the following address:

Realme Chongqing Mobile Telecommunications Corp., Ltd.

No. 178 Yulong Avenue, Yufengshan, Yubei District, Chongqing

Email: privacy@realme.com

 

  • If you live in the EU, you can contact our EU representative through the following means:

Baradine Invest, S.L.U.

calle Príncipe de Vergara, 112, 1º, 28002, Madrid (Spain)

Email: privacy@realmeeu.com

 

  • If you live in India, you can contact our India specialist through the following means:

Realme Mobile Telecommunications (India) Private Limited

3rd Floor, Tower B, Building Number 8, DLF Cyber City, Gurugram-122002, Haryana, India

Email: privacy.in@realme.com

 

 

  1. GDPR Exclusive Terms

 

The following terms and conditions apply only to persons residing in Europe.

 

  1. Legal Basis for Processing Personal Data

 

Our processing of your personal information, as described in the section “How We Collect and Use Your Personal Information,” is based on the following legal grounds:

  • Consent: We may process your personal information based on your consent. In particular, we may ask you to consent to our promotional activities, such as sending you promotional messages, your participation in the “User Experience Program,” and your use of certain services, including those in which we collect location information. You have the right not to provide consent, or to withdraw consent at any time. Withdrawal of your consent does not affect the legality of our use of your personal information prior to your withdrawal of consent. If you have given us your consent to use your personal information, we will only use it for the purposes specified in the consent statement. Please note that if our processing is based on your consent, and you refuse or withdraw your consent, we may not be able to provide the related services. In addition, neither the initial rejection nor the withdrawal will have any negative consequences for you.
  • Contract: Fulfilling a contract or entering into a contract with you.

Examples of legal basis scenarios are as follows:

  • Providing you with realme services, order processing, or fulfilling the contract between you and realme;
  • Activating the services you have purchased, your warranty services, and specific software licenses, as well as to providing notification of software updates;
  • Allowing and managing your participation in lucky draws, contests, or promotional activities run by us;
  • Diagnosing product problems or providing other customer service and support services.
  • Compliance with Legal Obligations: realme may be obligated to process personal information in order to comply with our legal obligations, such as requiring realme to retain data for tax laws or commercial purposes.
  • Legitimate Interests: For the legitimate interests of realme, it may be necessary to process your personal information. In particular, such cases include the following:
  • Conducting customer surveys to understand your user experience;
  • Analyzing customer markets based on the country where you use our services, including the number of users for which the product is marketed and promoted;
  • Analyzing the efficiency of our business operations;
  • Analyzing error logs to improve service quality and application functionality;
  • Providing you with personalized services, and recommending and displaying content and advertising tailored to your needs within our services;
  • Communicating with you in any way and responding to questions or comments you submit to us;
  • Ensuring the functionality and security of our services;
  • Verifying your identity;
  • Conducting internal audits to prevent and investigate fraud, cyber security threats, or other misuse;
  • Improving and developing our services, including security features, such as improving the functional experience of our products, improving their user-friendliness, operational performance, functionality, and design;
  • Investigating or defending against legal claims.

 

When we process your personal information based on the reasons stated above, we will only do so when we have fully evaluated and balanced our interests with your privacy rights.

 

  1. Additional Information on Transferring Personal Data Globally

If your personal information is transferred to a jurisdiction outside Europe, we will ensure that appropriate safeguards are in place, such as:

  • The recipient of the personal information is located in a country that is recognized as “adequate” by the European Commission.
  • The recipient has signed a contract obliging them to protect your personal information in accordance with the “Model Contract Clauses” approved by the European Commission.
  • Or in the absence of appropriate safeguards as described above, we will require your express consent to the cross-border transfer of your personal information, or take any other protective measures recognized as adequate to protect your personal information.

For more information about safeguards relating to personal data transfers outside Europe, please contact us via privacy@realme.com.

 

  1. Additional Information on Cookies and Other Tracking Technologies

If you would like more information on the use of cookies and other tracking technologies, please click here.

 

  1. Additional Information on Rights to Personal Data

Under the legal requirements of the EU General Data Protection Regulation (“GDPR”), you have the following rights:

  • The right of access: You may request access to the personal information we hold about you.
  • The right to rectification: If you find that the personal information we process about you is inaccurate or incomplete, you have the right to request that we make timely corrections and, where appropriate, request that your personal information be supplemented.
  • The right to erasure: You may submit a request to us to delete your personal information. In some cases (for example, where we have no legitimate reason to continue processing your personal information to the extent required by applicable laws and regulations), we are obligated to delete it promptly. Please note that by deleting all the data contained in your device, it does not mean that you have deleted all the data collected and processed by realme about you. Therefore, we encourage you to request deletion of your personal information by sending an email to privacy@realme.com.
  • The right to restrict processing: In certain circumstances, where you dispute the accuracy of personal information, you have the right to request realme to restrict the way we process your personal information for a period of time, so that we can verify the accuracy of the personal information. We will only retain enough, or process as much data as is necessary, to ensure that we honor your request for restriction in the future.
  • The right to object: You have the right to object at any time to any processing of your personal information, based on legitimate interests in your particular circumstances. If you decide to object to the processing of your personal information, we will stop processing the personal information relating to you, unless we can demonstrate that there are compelling reasons to continue processing your personal information that outweigh your interests, rights, and freedoms, or if we initiate, exercise, or defend our legal claims. You may object to direct marketing campaigns at any time and for any reason.
  • The right to data portability: You have the right to obtain a copy of your personal information in a structured, accessible, and machine-readable format, and to transfer this data to other suppliers and, in some cases, directly to other suppliers.
  • The right to withdraw consent: If you have given your consent for us to process your personal information, but later change your mind, you have the right to withdraw your consent at any time. Withdrawal of your consent does not affect the legality of our use of your personal information prior to your withdrawal of consent. If you wish to withdraw your consent to receiving promotional messages, you may unsubscribe by the method described in each promotional message. If you withdraw your consent, we may no longer be able to provide you with the corresponding services.
  • The right of complaint: You have the right to file a complaint with the competent supervisory authority regarding the way we handle or process your personal information, or to file a lawsuit with a court of competent jurisdiction. For information on how to contact your local data protection supervisory authority, please click here.

 

  1. Contact Information for EU Representatives

If you have any questions or concerns regarding our Privacy Notice or practices, please contact us at the following address:

Baradine Invest, S.L.U.

calle Príncipe de Vergara, 112, 1, 28002, Madrid (Spain)

Email: privacy@realmeeu.com

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