- 400+ service centers out of which 25 will be ESC’s by 2019
- In ESC’s 90- 95% of the repair cases will be solved within one hour
New Delhi, March 19, 2019: Realme, the No. 1 Quality smartphone brand in India, has inaugurated its first Exclusive Service Centre (ESC) in the capital city today. The brand will reach out to top 25 strategic locations wherein the potential for walk-in customers are high and will establish 25 ESs by end of 2019. realme will also extend these facilities to 350 Tier 1 and Tier 2 cities by making the services available at 400 service centers (ESC and multi-branded service centers). Going forward these ESCs will act as a Hub to support nearby multi-brand service for better customer experience.
These ESCs will be fully equipped with demo facilities where prospective buyers can get hands-on experience before they decide to buy realme offerings. The brand envisions to cut down on the turnaround time to just 1 hour post the device deposit at the ESC will be for 90- 95% of the repair cases.
Inaugurating the first ESC facility, Madhav Sheth, Chief Executive Officer, realme India said, “Since the establishment of realme, the brand has got a great response. Realme 3 has also witnessed a phenomenal response from our customers. We sold over 311800 devices in the first two rounds of sales. Realme is committed to achieving the highest level of customer satisfaction through an industry leading after-sales service experience. Realme Exclusive Service Centres promise complete peace of mind with guaranteed 1-hour TAT to further strengthen the trust that our community has placed in us. Our goal is to keep the customer satisfaction levels high so it can establish a reputation for service - something all brands are starting to focus on more today.”
The brand has also entered the offline sales segment with top 10 cities across the country in January 2019 and the brand will eventually add 50 cities every quarter. With the city expansion, the smartphone brand will establish 20,000 outlets throughout the country. The retail outlets will have all the models that the smartphone brand has launched. Currently, the young brand has a presence in more than 35 cities across more than 3000 stores in Mumbai, Hyderabad, Surat, Ludhiana, and Chandigarh to name a few and is expanding footprints to meet the rapidly growing customer demands.
Realme is a technology brand that specializes in providing high-quality smartphones. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a bunch of young people who have rich experience in the smartphone industry.
Realme is committed to offering powerful performance, stylish design, sincere services and exploring more possibilities of smartphones. Realme has launched 6 products, which includes realme 1, realme 2, realme 3, realme 2 Pro, realme C1 and realme U1.
As per both Counterpoint and IDC, realme has become the 4th largest smartphone brand in India in Q4 2018. CMR has claimed realme as No. 1 Emerging Brand and No. 1 Quality Smartphone Brand in India.