New Delhi, December 31, 2018: Realme, the No. 1 emerging smartphone brand in India, today announced to expand the offline sales to 150 cities in the forthcoming year. The young brand will start with top cities of the country, gradually moving towards 150 cities phase by phase. The “Proud to be Young” brand has partnered with offline retailers which will be known as REAL Partners and will give value addition to customer experience.
Realme will start with ten cities across the country in January 2019, eventually adding 50 cities every quarter. With the city expansion, the smartphone brand will establish 20,000 outlets throughout the country. The retail outlets will have all the models that the smartphone brand has launched.
Commenting on the expansion, Madhav Sheth, Chief Executive Officer, realme India said, “Realme as a young brand is committed to delivering the best consumer experience to our customers. Strengthening our commitment, we are expanding our footprints to meet the rapidly growing customer demands. With the new offline store, we are extending our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and the ultimate target of ‘realme for Every Indian.”
Previously, realme got into an exclusive partnership with Reliance stores for offline sales of the products. Realme smartphones have been getting sold at more than 130 cities across 1300+ Reliance Digital & My Jio stores.
For Ahmedabad & Gujarat
In Ahmedabad, there will be 110 top REAL partners (multi-brand retail outlets) going forward with a target to establish 300 stores in the entire Gujarat region. Initially, the brand will focus on Ahmedabad, eventually covering the entire Gujarat region by end of March 2019.
For Bangalore & Karnataka
In Bangalore, there will be 150 top retail partners going forward with a target to establish 500 stores in the entire Karnataka region. Initially, the brand will focus on Bangalore, eventually will be covering the entire Karnataka region by end of March 2019.
For Chandigarh & Punjab
In Chandigarh, there will be 60 top Real Partners (multi-brand retail outlets) along with 300 Real Partners across Punjab in January 2019. Going forward the brand targets to establish 500 stores in the entire Punjab & Chandigarh region by end of March 2019. Initially, the brand will focus on Chandigarh Tri-city (Chandigarh, Mohali, Panchkula), with top 45 towns of 22 districts of Punjab, eventually covering the entire region by end of March 2019.
For Guwahati & North East
In Guwahati, there will be 80 top REAL partners (multi-brand retail outlets) going forward with a target to establish 400 stores in the entire North East region by March 2019. Initially, the brand will focus on Guwahati metro city, eventually covering the entire Assam region and rest of the North Eastern states by end of March 2019.
For Mumbai & Maharashtra
Realme will be extending the number of stores in Mumbai to boost the sales in the region and will gradually expand to other major cities in the Maharashtra region by May 2019. In Mumbai, realme devices will be available for sale in the top 300 retail-stores (realme partners), eventually increasing the number of stores to 500.
For Kolkata & West Bengal
In Kolkata, there will be 150 top Retail partners going forward with a target to establish 500 stores in the entire West Bengal region. To start with realme will focus on Kolkata and Greater Kolkata, covering the entire West Bengal region by March 2019. There will be multi-brand outlets as realme partners for the offline distribution in West Bengal.
The brand has been successfully performing on e-commerce platforms from May 2018.
Realme has secured the position of No. 1 Emerging brand in the country as quoted by CMR and according to Counterpoint, realme was No.3 in overall market share during Diwali, and specifically No.2 in online sales.
The latest realme U1 sold 2 lakhs during its first sale. The 3+32GB variants of the SelfiePro are open for sales on Amazon.in, while 4+64 variants will be open sales every Wednesday at 12 noon onwards.
About realme
Realme is a technology brand that specializes in providing high-quality smartphones. Realme is an emerging smartphone brand. The brand was officially established on May 4th, 2018 (National Youth Day of China) by its founder Sky Li together with a bunch of young people who have rich experience in the smartphone industry across countries.
Realme focuses on user needs and presents products with both strong performance and trendy design in the broad context of e-commerce.
Realme has launched 5 products, which includes realme 1, realme 2, realme 2 Pro, realme C1 and realme U1, and is popular among the young generation of its smooth experience and trendy design.
The realme 1 won wide recognition for its “Power” and “Style” immediately after the launch in India in May 2018. Realme becomes India's NO.1 emerging brand and entered the top five brands in 4Q 2018, reaching more than 4 million users faster than any other brand. During the e-commerce shopping festival "Double Eleven" this year, realme broke the sales record in Lazada, the largest e-commerce platform in Southeast Asia, and became the No. 1 brand in the mobile phone category of the platform.
After launched half a year, realme has entered into 10 markets, which include India, Indonesia, Vietnam, Malaysia, Philippines, Thailand, Pakistan, Egypt, Burma, and Singapore till January 2019. It has broke sales record many times and becomes the fastest growing emerging brand in these regions.
Realme is committed to offering powerful performance, stylish design, sincere services and exploring more possibilities of smartphones.
