realme Launches realme Beard Trimmer Series and realme Hair Dryer and Forays into Personal Care Segment under realme TechLife

• realme Beard trimmer is priced at INR 1,299 and realme Beard trimmer Plus is priced at INR 1,999 and will be up for sale on 5th July, 12:00 noon onwards on realme.com & Flipkart, soon to be available at mainline channels
• realme Hair Dryer is priced at INR 1,999 will be up for sale on 5th July, 12:00 noon onwards on realme.com & Flipkart, soon to be available at mainline channels
• realme Buds 2 Neo is priced at INR 499 and will be up for sale on 1st July, 2:00 P.M. onwards on realme.com, Flipkart, Amazon and  mainline channels

New Delhi, July 01, 2021:  realme, the world’s fastest-growing smartphone brand, today expanded its AIOT offerings with the launch of a variety of amazing products under its realme ‘TechLife’ universe - realme beard trimmer series, realme hair dryer, realme Buds 2 Neo and the first-ever products from ‘DIZO’, the first brand under realme TechLife ecosystem and also highlighted its entry into AIOT 2.0 development phase with an advanced ‘1+5+T’ strategy. The new ‘1+5+T’ strategy is an evolution from the previous ‘1+4+N’ strategy and further expands realme’s AIOT ecosystem and product portfolio. 

‘1+5+T’ is defined as: 

• 1 smartphone, as realme’s smartphones are at the center of its AIOT ecosystem
• 5 key categories for realme’s AIOT products, including the True Wireless Stereo (TWS), Wearables, Smart TV, Tablets and Laptops
• T stands for TechLife, realme’s open partner platform, which aims to support innovative and dynamic AIOT startups through the sharing of realme’s own sales channels and supply chains. TechLife focuses on three product categories: Smart Entertainment (e.g. TV boxes, projectors, speakers and game accessories); Smart Care (e.g. vacuum robots, air purifiers and body fat scales); and Smart Connect (e.g. smart sockets, smart light bulbs and cameras).

Commenting on the launch, Mr. Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India and Europe said, “Through realme TechLife universe, we are aiming to make a difference in the world by bringing versatile technology products, as realme prides itself on being the Tech Trendsetter. AIOT is a key component of realme’s long-term vision and growth strategy as it is set to transform the way young people live and work in the future, and the launch of realme beard trimmer series, realme hair dryer and the first-ever products from ‘DIZO’ brand, is a testament in itself. We are also excited to announce our new advanced ‘1+5+T’ strategy in India which will further allow us to focus on providing high-performing tech lifestyle products for our customers to have a smart, free, trendsetting, and connected lifestyle.”

The realme Beard Trimmer series, through which realme is delivering two options - realme Beard Trimmer and realme Beard Trimmer Plus, which allow users to achieve long-term sharpness and have less skin friction to make trimming smooth and comfortable.

Combining style with precision, realme Beard Trimmer comes with a 10mm comb, 20 length settings, 0.5mm precision, full stainless-steel blade, which is washable. realme Beard Trimmer Plus, features 40 different length settings, 10mm & 20mm combs with 0.5mm precision, two full stainless-steel blades and IPX7 water resistance rating. Both the trimmers come with an 800mAh efficiency battery,    which can be used without a cord for 120 minutes. So, if one uses it for 10 minutes a day, he will get a battery life of up to 12 days. The trimmers also have a LED battery indicator that shows the battery level to the user continuously so that one knows when it's time to charge the trimmer.

The ergonomically designed beard trimmers are made of skin-friendly ABS materials, makes them easy to hold and allows users a comfortable and flexible grip for trimming. The trimmers also feature a convenient Type-C port which allows users to charge their trimmer while using it and is super convenient, especially when the battery runs out.  Both realme Trimmer models operate at less than 68db sound providing users with a quiet and comfortable trimming experience. These Trimmers also come with a Travel Lock which can be operated with just one click, while putting the trimmer in their backpacks or suitcase for travel. realme Beard trimmer is priced at INR 1,299 and realme Beard trimmer Plus is priced at INR 1,999  and will be up for sale on 5th July, 12:00 noon onwards on realme.com & Flipkart,  and will soon be available at mainline channels

realme Hair Dryer, your style expert, is designed to provide a five-minute quick-drying experience for long hair and is equipped with an efficient 1400 watts of power and a motor that spins up to 19,000 rpm, allowing the hair dryer to blow hot air up to 13.8m/s. 

realme Hair Dryer offers two wind speed levels to set the hair -  The soft wind setting that blows air at 50-55°C giving gentle warm airflow, and the strong wind setting that blows air at 55-60°C giving powerful warm airflow. These temperatures are healthy golden temperatures for hair care. It also features advanced negative ions technology, that generates 20 million negative ions per cubic centimeter, to give your hair more comprehensive and deeper care.  As we know, the static electricity in the hair causes the hair cuticle to open, which increases friction and accelerates moisture loss from the hair. The negative ions applied to the hair can reduce static electricity, help the hair cuticle to   close, reduce moisture loss in the hair, making the hair much softer and less frizzy, therefore improving the overall quality of the hair. The realme Hair Dryer comes with  a V-0 flame retardant ABS and PC high-grade material, which provides a good insulation structure to give users a completely safe experience.  realme hair dryer also consists of a three-layer mesh consisting of an air inlet grille, an inlet mesh, and a nylon mesh for safety. This design ensures that the hair doesn’t get sucked into the hair dryer. It comes with a minimalist design and is available in pure white colour, giving the dryer a premium and elegant look. realme Hair Dryer is priced at INR 1,999 and will be up for sale on 5th July, 12:00 noon onwards on realme.com & Flipkart, and will soon be available at mainline channels.

realme also launched the latest version of its popular Buds series – realme Buds 2 Neo, a more affordable deep bass producing earphone, which is fashionable, tangle-free, easy to control and lets users enjoy the bass.

realme Buds 2 Neo, allows users to enjoy the bass, and features an 11.2mm dynamic driver, that makes the bass richer and deeper, delivering a crystal clear full-range sound. It is equipped with one simple button that controls various features remotely and with just one click, the user can play or pause the music and answer or end a call. It also consists of a 90-degree angle audio jack and a high-definition built-in microphone which ensures that a user has a clear and stable call experience anytime, anywhere. realme Buds 2 Neo is priced at INR 499 and will be up for sale on 1st July, 2:00 P.M. onwards on realme.com, Flipkart, Amazon and  mainline channels

Price and sale details  

About realme

realme is a technology brand that specializes in providing high-quality smartphones and a trendsetting tech lifestyle. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young team that has rich experience in the smartphone industry. realme is committed to offering smartphones with trendsetting designs and technologies while exploring more possibilities of the Artificial Internet of Things.

realme has launched various smartphones across all price ranges from entry-level up to flagship segments, including India’s first 5G smartphone realme X50 Pro 5G. The brand has recently unveiled India’s first smartphone with MediaTek Dimensity 800U, realme 8 series with realme 8 Pro including the ultimate 108MP Infinity Quad Camera and realme 8 with a Super Amoled Display,  realme X7 Max 5G India’s first smartphone with Dimensity 1200 5G Processor, realme X7 Pro 5G, realme X7 5G, narzo 30 series with narzo 30 Pro 5G the most powerful 5G gaming mid-ranger and realme narzo 30A, powerful budget gaming ninja. realme’s product line includes best 4G flagship - realme X3 & X3 SuperZoom, entry-level value kings - realme C11, realme C12, and realme C15; its best 64MP quad-camera phone - realme 7i, realme 7 with the world’s first Helio G95 processor and most powerful 64MP camera, and India's Fastest Charging 64MP Flagship- realme 7 Pro. Committed to offering a smart and trendsetting lifestyle for youth, realme had introduced its UNI Smart AIoT strategy earlier in 2020. As part of its tech-lifestyle product portfolio, the brand has recently introduced the realme Watch S Series, realme Smart TV, realme Band, realme Buds Air Neo, realme Buds Q, realme Buds Air Pro, realme Buds Air 2 with the most affordable ANC, realme Adventurer Backpack, realme 30W Dart Charge power bank, realme M1 sonic electric toothbrush, realme Adventurer Luggage, realme Tote Bag 2.0, realme Motion Activated Night Light, realme Gaming Accessories Kit, and the realme UI 2.0.

According to Counterpoint Hearables Report (Q2), realme emerged as the No.1 brand in the TWS market, driven by Buds Air Neo and Buds Q. TechARC has ranked realme as No. 1 Quality Smartphone Brand with the lowest repair rate as well as the highest in customer engagement.

For more information, please visit www.realme.com