A Dark Horse Contender in the Wearables Market, realme breaks into the Top 10 TWS brands in terms of Global Market Share
New Delhi, January 16, 2021: realme, the fastest-growing smartphone brand in the world, broke into the Top 10 TWS brands in terms of shipments for Q3 2020, according to the latest figures from Counterpoint Research’s TWS Market Tracker. This was one important piece of good news onto what has been an excellent year for the brand, as it exceeds expectations on the corporate, product and design fronts respectively. In its release, Counterpoint highlighted the possibility that ‘realme could repeat its smartphone success to become 2021’s dark horse in wearables.’
In the true wireless stereo hearables (TWS) market, realme has garnered 2% of the global market share. This is merely one step in the realme’s strategy to foster new companies and ideas, to participate in co-creation and scale innovative AIoT products.realme will launch its own AIot platform TechLife in 2021, aiming to bring a more cohesive and integrated smart living lifestyle to youths of today, allowing for greater communication and collaboration for users.
realme will build on its strong performance in 2020 to deliver an even stronger result in 2021. Just like its user base of youths between 18 to 25, realme looks to dream big and leap into the future with confidence. Already a Top 5 brand in 12 different countries, realme aims to develop AIoT ecosystems to cater to Individual, Family and Travel groups under the realme brand.
About realme
realme is a technology brand that specializes in providing high-quality smartphones and trendsetting tech lifestyle. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young team that has rich experience in the smartphone industry. realme is committed to offering smartphones with trendsetting designs and technologies while exploring more possibilities of the Artificial Internet of Things.
realme has launched various smartphones across all price ranges from entry-level up to flagship segments, including India’s first 5G smartphone realme X50 Pro 5G. The brand has recently unveiled the best 4G flagship, realme X3 & X3 SuperZoom, entry-level value kings - realme C11, realme C12, and realme C15; its best 64MP quad-camera phone - realme 7i, realme 7 with the world’s first Helio G95 processor and most powerful 64MP camera, and India's Fastest Charging 64MP Flagship- realme 7 Pro. Expanding its performance-oriented narzo series, realme has recently introduced narzo 20, narzo 20 Pro and narzo 20A for young players. Committed to offering a smart and trendsetting lifestyle for youth, realme had introduced its UNI Smart AIoT strategy earlier in 2020. As part of its tech-lifestyle product portfolio, the brand has recently introduced the realme Watch S Series, realme Smart TV, realme Band, the realme Buds Air Neo, realme Buds Q, the realme Adventurer Backpack, realme 30W Dart Charge power bank, realme M1 sonic electric toothbrush, realme Adventurer Luggage, realme Tote Bag 2.0, and the realme UI 2.0.
As per both Counterpoint and IDC, realme has become the 4th largest smartphone brand in India since Q4 2018. According to Counterpoint Hearables Report (Q2), realme emerged as the No.1 brand in the TWS market, driven by Buds Air Neo and Buds Q. TechARC has ranked realme as No. 1 Quality Smartphone Brand with the lowest repair rate as well as the highest in customer engagement.
For more information, please visit www.realme.com
