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realme Becomes the Fastest Smartphone Brand to Sell 100 million Handsets Globally

 

-It took realme three years to accomplish such an achievement since its inception in August 2018

-realme also leads global smartphone growth board in Q2 with a YoY growth rate of 149% 

-realme also became the fastest brand to reach 50 million cumulative smartphone shipments in India as per Counterpoint 

-realme led the market in 5G smartphone shipments, capturing more than 22% share in Q2 2021 in India 

New Delhi, August 5, 2021 - realme, a global emerging consumer technology company, today announced a milestone of 100 million smartphones sold globally. On the back of strong performance during the 2020 and 2021 economic challenges posed by COVID-19, realme became the fastest global smartphone brand to reach this milestone in three years, according to Strategy Analytics, a market research consultancy. realme is also the fastest growing major smartphone brand globally in Q2 2021 with a year-over-year growth rate of 149%, as data from research firm International Data Corporation (IDC) showed.

realme is the fastest brand ever to ship 100 million units in the entire history of the smartphone, according to Strategy Analytics

realme is also quite aggressive with its 5G push and led the market in 5G smartphone shipments, capturing more than 22% share in Q2 2021 in India as per Counterpoint. In addition to this achievement, realme also grew a massive 140% Y-o-Y in Q2 2021 and captured the fourth position in the Indian smartphone market, gaining momentum.

This achievement has further validated realme’s sales and business strategies across the globe. Established only in 2018, realme is now the 7th largest smartphone brand with a presence in 61 different markets worldwide and ranks in the Top 5 smartphone makers in 13 markets including India Philippines, and Russia. In addition, realme also ranked Top 5 in Europe in Q2 2021. This 100-million milestone is the latest in line with realme’s spectacular global rise, as the company adds another ‘first’ to its name. Previously, realme was one of the first to introduce the 125W UltraDart charging technology, and was among the first equipped with the Qualcomm Snapdragon 888 processor. Its phones were one of the first in the world with a 64-megapixel camera. What’s more, realme was also the first company to launch a 5G phone under US$200. 

Targeting global youths and young professionals as a consumer group has allowed realme to leapfrog many established brands, as this group has been over-promised but underserved, according to realme’s CEO, Sky Li. “Young people, both our consumers and our staff, have taught us to dare to leap into the future and be trendsetters, giving us the courage to disrupt a well-entrenched industry.”

“The past three years have really been about an entrepreneurial spirit and untamed growth for realme”, said Li. “Thanks to the huge support from our young users, we have been able to reach our goal of shipping 100 million smartphones and have gained significant ground in the smartphone market. We will continue to provide young consumers around the world with products that have premium performance and trend-setting designs at affordable prices.

Li also said realme's next goal is to achieve a dual-100 million target - shipping another 100 million handsets by the end of 2022 and completing the same milestone within the 2023 calendar year.

On the achievement, Mr. Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India and Europe further commented that “realme always aims to become a No.1 smartphone brand with its Dare to Leap spirit. Our consumers have played an integral part in this achievement. Today, realme became the first smartphone brand to ship 100mn smartphones globally and I thank all realme fans and supporters for this. We assure you that we will always aim to provide the best to our customers.”  

To achieve this, realme is counting on a comprehensive product development strategy that will see it expand its offerings in two ways. With the recent launch of its flagship GT 5G Series devices, dubbed as ‘flagship-killer’ phone, realme is poised to compete at mid-to-high-end segments in mature markets such as Western Europe and China. The company is also evolving its vision of building out a full-fledged AIoT ecosystem for global and Indian users within the next five years. To this end, realme has unveiled its 1+5+T strategy, where 1 is the mobile phone, 5 stands for True Wireless Stereo earphones, wearables, TVs, tablets, laptops, and T stands for realme’s AIoT brand TechLife. realme believes in its ability to lead users to a technologically enhanced lifestyle in a way that is affordable and sustainable at the same time. With an audacious vision and courage to take on the world, realme is poised to break down barriers in a competitive environment. 

 About realme:

realme is a technology brand that specializes in providing high-quality smartphones and a trendsetting tech lifestyle. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young team that has rich experience in the smartphone industry. realme is committed to offering smartphones with trendsetting designs and technologies while exploring more possibilities of the Artificial Internet of Things.

 realme has launched various smartphones across all price ranges from entry-level up to flagship segments, including India’s first 5G smartphone realme X50 Pro 5G. The brand has recently unveiled India’s first smartphone with MediaTek Dimensity 800U, realme 8 series with realme 8 Pro including the ultimate 108MP Infinity Quad Camera and realme 8 with a Super Amoled Display, and realme 8 5G,  India's first 5G smartphone with MediaTek Dimensity 700 5G processor; realme X7 Max 5G India’s first smartphone with Dimensity 1200 5G Processor, realme X7 Pro 5G, realme X7 5G, narzo 30 series with realme narzo 30 5G, realme narzo 30 4G;  narzo 30 Pro 5G the most powerful 5G gaming mid-ranger and realme narzo 30A, powerful budget gaming ninja. realme’s product line includes best 4G flagship - realme X3 & X3 SuperZoom, entry-level value kings - realme C11, realme C12, and realme C15; its best 64MP quad-camera phone - realme 7i, realme 7 with the world’s first Helio G95 processor and most powerful 64MP camera, and India's Fastest Charging 64MP Flagship- realme 7 Pro. Committed to offering a smart and trendsetting lifestyle for youth, realme had introduced its UNI Smart AIoT strategy earlier in 2020. As part of its tech-lifestyle product portfolio, the brand has recently introduced the realme Watch S Series, realme Smart TV, realme Band, realme Buds Wireless 2, realme Buds Wireless 2 Neo, realme Buds Q2 Neo, realme Watch 2, realme Watch 2 Pro, realme Buds Air Neo, realme Buds Q, realme Buds Air Pro, realme Buds Air 2 with the most affordable ANC, realme Adventurer Backpack, realme 30W Dart Charge power bank, realme M1 sonic electric toothbrush, realme Adventurer Luggage, realme Tote Bag 2.0, realme Motion Activated Night Light, realme Gaming Accessories Kit, realme Beard Trimmer Series, realme Hair Dryer and the realme UI 2.0.

realme has become the top 5G smartphone brand in India with a 23% share in Q2 2021 and is the fastest brand to reach 50 million cumulative smartphone shipments in India, according to Counterpoint Research.

According to Counterpoint Hearables Report (Q2), realme emerged as the No.1 brand in the TWS market, driven by Buds Air Neo and Buds Q. TechARC has ranked realme as No. 1 Quality Smartphone Brand with the lowest repair rate as well as the highest in customer engagement.

For more information, please visit www.realme.com/in/   

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