Everything Plus, Now in Pro
New Delhi, June 30, 2025: realme, the most popular smartphone brand among Indian youth, is all set to launch the highly anticipated realme 15 series, introducing a fresh wave of AI innovation and mobile photography. Headlining the launch is our realme 15 Pro, positioned as the our most advanced “AI party phone” yet, blending cutting-edge camera intelligence, party-optimized features, and immersive performance for the ultimate social experience.
Notably, our realme 15 Pro variant will now inherit all flagship capabilities previously reserved for the “Plus” line—raising the bar for mid-premium smartphones. All hallmark features—enhanced imaging and faster chips —will now be offered in the Pro line, streamlining the product family and elevating the Pro badge to a new standard of flagship experience.
Our realme 15 series will debut in bold and party-inspired camera features intelligently designed to detect dynamic lighting environments—be it concerts, dance floors, or house parties. These AI enhancements adjust shutter speed, contrast, and saturation in real time, ensuring vibrant, blur-free memories every time.
Our realme 15 Pro 5G and realme 15 5G will be unveiled in India soon. Stay tuned, and for more information visit our website and social platforms: realme.com, X (Twitter), Facebook, and YouTube.
About realme
realme is a technology brand that specializes in providing leap-forward products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by a young and strong team with rich smartphone industry experience. Currently, realme has 70+ million users in India, committed to creating a smart, connected, and trendy lifestyle for the youth, realme democratizes leap-forward technology to provide the best technology products in each price segment.
As per IDC Q2 2022 report, realme climbed to the second slot for a second time, with a robust YoY growth of 24% (highest among the top five brands) in 2022. It cemented its second position in the online channel with a 23% share. realme has achieved a staggering QoQ growth of 51% in the second quarter of 2023, as reported by Counterpoint, a renowned market research firm. Additionally, realme secured the No. 3 position among the top 10 smartphone brands as per IDC's rankings for Q2 2023.
realme has introduced a new product mix strategy named the "Spire Strategy" approach, wherein each product series features a breakthrough technology that serves as the pinnacle of our robust product line. It includes prioritizing superior design, performance, and overall user experience for all products.
realme has also implemented a new marketing strategy that consists of cultivating marketing, eCommerce, and a simply better strategy. With the cultivating marketing strategy, realme is building local teams to leverage their experience and make engagement more personalized for users. In terms of eCommerce, realme is working closely with existing online partners and exploring more opportunities with leading eCommerce platforms to expand its reach across regions. Additionally, the simply better strategy focuses on exploring the future of tech with the GT series, a leap-forward performance flagship series while the number series brings leap-forward imaging and key leap-forward innovation, making it more accessible to consumers.
For more information, please visit: www.realme.com/in/
