- realme announces its new range of terminals under the disruptive concept Dare to Leap, planned to come out at the European market in the coming months
- 5G technology becomes a reality in realme
- realme establishes Madrid as its European headquarters due to its strategic location
Madrid, 16th September 2019 - realme, emerging smartphone brand, unveils its Quad Camera technology - a camera combining four lenses- that will allow to reach up to 64 MP in its new range of devices, which will be available in Europe this October
realme was established in May 2018 with the vision of popularizing last generation products while offering a unique experience for young mobile technology and design lovers.. As an emerging smartphone provider, realme presents itself under the Dare to Leap concept to inject vitality into an increasingly homogenized mobile market. The company will launch in Europe a new range of devices with powerful hardware, trending design and great quality, but within an affordable price range, which will be a turning point in the category.
The new range of Dare to Leap products will be supported by the latest photographic generation available in the market, the revolutionary Quad Camera -camera with four combined lenses- that will reach the resolution of 64MP with the highest resolution sensor in the industry, which translates into unparalleled clarity and detail.
realme goes for 5G technology
In the imminent 5G era, realme also contributes to the global development of 5G technologies so that more users can benefit from them as soon as possible. In this way, the inclusion of Snapdragon 7 Series, one of the first mobile platforms with integrated 5G, has recently been announced, demonstrating realme’s open attitude to change, which will make realme devices exceeds the already high mobile experience.
Spain, strategic market to start operations in Europe
realme confirms the outset of its operations in Europe, establishing Spain as its headquarters for the EU market. The fastest growing smartphone brand aims to be one of the top brands of its category in Spain and Europe, becoming a popular brand globally among a young audience, thanks to the imminent arrival of its new last generation terminals.
Rapid growth and consolidation of its global strategy
In just a year and a half since its release in the Asian market back in May 2018, realme has really positioned as a different brand in the sector, separating from the mid-range e-commerce sector due to its high-performance devices proposal based on high performance, a clear commitment to technological innovation, and a modern and aspirational design, aimed at a segment of young and teenage audiences.
Along with the announcement of its arrival in Europe in May of this year, realme currently operates in more than 18 countries, such as China, India, Indonesia, Vietnam, Thailand, Malaysia, Pakistan, Egypt, etc.
Regarding the outset of realme’s operations in Spain, Levi Lee, Director of realme for Europe, highlighted: “Spain is an important market for us, due to its openness to innovation and change. The Spanish consumer culture aligns very well with our motto Dare to Leap. In addition, the growth in demand for mobile products outside the mainstream market makes Spain not only a priority market, but also the ideal location for our headquarters in Europe”.
