realme Official Website Privacy Policy

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Last updated: Sep. 5th, 2024

Effective date: Sep. 5th, 2024

Welcome to the realme official website! The realme official website is developed, operated, and promoted by Realme Mobile Telecommunications (Shenzhen) Co., Ltd. (registered at Room 201, Building A No.1 Qianhai First Road, Qianhai Shenzhen-Hongkong Cooperation Zone, Shenzhen, People's Republic of China (Settling into Shenzhen Qianhai Commerce Secretariat Co., Ltd.)) and its affiliates (hereinafter collectively referred to as "we," "us," or "realme"). During your use of our official website and services ("realme website"), we may collect and use your personal information.

realme respects and is committed to protecting your privacy. Through this Privacy Policy, we will explain to you the purpose, method, and scope of the realme official website's collection and use of your personal information, your rights with respect to your personal information, and the security measures we take to protect your information.

[Special Note]

Please read this Privacy Policy carefully and familiarize yourself with our privacy practices before using the realme official website or providing your personal information. Please confirm that you fully understand and agree to use our services. If you do not agree with any of the contents of this Privacy Policy, you should immediately stop using the Service. By using or continuing to use the realme official website, you consent to our processing of your information in strict accordance with this Privacy Policy.

 

If you are under the age of 14 or a similar minimum age defined in the relevant jurisdiction, according to the law, you must read this Privacy Policy in the company of your legal guardian and make sure that you fully understand its content. You may use the realme official website only after giving explicit consent to this Privacy Policy.

If you have any questions regarding this Privacy Policy, you may contact us through the contact information provided in the "Contact Us" section of this Privacy Policy. We will revise this Privacy Policy from time to time. When a material change is made to this Privacy Policy, we will inform you of the change through a push notification, a screen pop-up, or another similar method.

 

 

This Privacy Policy will help you understand the following:

A. General Terms

Ⅰ. How We Collect and Use Your Personal Information

Ⅱ. How We Use Cookies and Similar Technologies

Ⅲ. How We Store Your Personal Information

Ⅳ. How We Share, Transfer, and Disclose Your Personal Information

Ⅴ. How We Protect Your Personal Information

Ⅵ. Your Rights to Your Personal Information

Ⅶ. How We Process Children’s Personal Information

Ⅷ. Third-Party Service Providers and Their Services

Ⅸ. How This Privacy Policy Is Updated

Ⅹ. How to Contact Us

B. GDPR Exclusive Terms

Ⅰ. Legal Basis for Processing Personal Information

Ⅱ. Additional Information on Transferring Personal Information Globally

Ⅲ. Additional Information on Cookies and Other Tracking Technologies

Ⅳ. Additional Information on Rights to Personal Information

Ⅴ. Contact Information for EU Representatives

 

The general terms and conditions in Section A apply to you wherever you are located. Section B only applies to users located in the European Union, Liechtenstein, Norway, the United Kingdom, or Switzerland (“Europe”).

 

 

A. General Terms

Ⅰ. How We Collect and Use Your Personal Information

We collect your personal information based on the principles of lawfulness, fairness, and necessity. In order to provide you with our services, to ensure normal operation and security of our services, and to improve and optimize our services, we will collect the information provided by you, authorized by you, or generated when you sign in to or use our services.

The information we collect depends on the products you use, the environment in which you interact with us, the choices you make, and the features you use. Please note that if you provide other people’s personal information to us, you must ensure that you have obtained their authorization (and separately have obtained their consent in the event of a special scenario).

 

This official website provides you with account registration/login, product content browsing, order information inquiry, user experience improvement services, online customer service, user feedback, service outlets, warranty inquiry, repair application, and event participation services. You have the right to choose whether or not to provide the information we have requested. But for basic functions and services, if you do not provide your personal information, we may not be able to provide you with realme official website services or respond to or resolve your queries. For additional functions or services, you may choose whether or not to agree to our collection of your personal information. If you do not agree, the required additional functions or services may not be available to you. This, however, does not affect your use of basic functions or services. At the same time, please note that the aforementioned service content varies depending on the region you are in, and some service content is only available in specific regions.

Please note that we usually consider the region that you select during your initial sign-in (or that you select subsequently through “Settings”) as the actual place where the services are used and the jurisdiction whose laws and regulations we comply with, including those relating to data protection.

 

1. We may collect the following types of information:

(1) Account sign-up and sign-in

You can choose to use the realme official website by registering or logging in to your HeyTap Account, which is provided by HEYTAP PTE. LTD. (hereinafter referred to as “HeyTap”). If you need to register/log in to your HeyTap Account, HeyTap needs to collect your mobile phone number or email address, account password, and registration SMS content in order to register an account for you and assist you in logging in and using related services. After you complete the account registration, you can also choose whether to provide a username/nickname, avatar, or gender information to further improve your account. Please read the “HeyTap Account Privacy Policy” for more details. We may provide you with notifications, surveys, and event push services through the mobile phone number or email address linked to your HeyTap Account. You may need to send us an SMS message to verify your phone number, which may incur carrier costs.

(2) Product content browsing

We do not collect your personal information when you browse and search for various product information on our website.

(3) Order information access records

When you log in, you can view your past order information, including order number, purchased product model, order time, consignee’s name, shipping address, mobile phone number, invoice number, tracking number, and invoice information.

(4) User experience improvement services

When you use our official website, we need to collect your operational behavioral data, such as function usage statistics, site browsing data, and click behavior, in order to optimize product functions, improve our interface layout logic, develop new functions, make the web interface layout more intuitive, and make the functions easier to use.

(5) Activity participation

If you choose to participate in our activities, including lucky dips or raffles, competitions, promotional or marketing activities (organized by us or our business partners), surveys, and user forums or blogs (hosted by us or our business partners), you may need to provide us with relevant personal information, such as your HeyTap Account ID, nickname, name, mobile phone number, email address, and shipping address, album media files, and DUID (depending on the activity), in order for us to contact you and send you prizes. The above information is necessary personal information to participate in the event (if the event does not involve the distribution of physical prizes, we will not collect the delivery address), and refusal to provide this information will make you unable to participate in the event. In special circumstances, such as the distribution of prizes, you may be required to provide us with your identification and bank account details (we generally do not collect such information). When you check in or attend an event, we may need access to your photo album media files so that you can send images or video files for check-in or to participate in the events.

(6) Online customer service

You can enjoy our online customer service through the “Online Customer Service” section in the lower-right corner of our official website, which includes bot service and human service. When providing you with customer support, depending on the questions you raise, we may ask you to provide and collect IMEI, account information, order information (including consignee’s name, mobile phone number, delivery address, order number, payment serial number, tracking number, email address, invoice number, HeyTap Account ID), customer service chat history with you, payment information, your name, gender, mobile phone number, email address, address, photo album media files, and may record your calls with our customer service so that we can provide you with customized customer service.

(7) Feedback

When you submit your feedback to us through the “Contact realme” section of this official website, we need to collect your contact information (mobile phone number or email address) so that we can contact you further about the content of your feedback.

(8) Service centers

When you use the Service Centers feature, we need to collect location information in order to show you Service Centers near you and to let you know the distance between the Service Centers and your location. We will use GPS technology to obtain your precise geographic location. Your location information will be deleted immediately after the map of the Service Centers is displayed, and we will not upload the above information to our servers. If you refuse to provide this information, we will display the system’s default location on the Service Center map, and you will not be able to obtain information about the Service Centers near you, nor will you be able to query the distance between the Service Centers and your location. If you do not want to use this feature, you can turn off location permissions in “Settings – Location.”

You can send the address of the Service Center you are querying to your mobile phone. In order to do this, we need you to provide your mobile phone number so that we can send you the Service Center address via SMS.

(9) Warranty inquiries

You can check the warranty status of your product through “Official Service – Warranty Inquiry” on this official website. In order to provide you with the warranty information of the product you are querying, we need you to provide the IMEI or SN of the product.

(10) Repair application

You can apply for the repair service through the official website: “Official Service – Repair Application.” In order to get an initial understanding of your product’s fault situation, we need to collect your HeyTap Account ID, the product type, product model, IMEI/SN number, purchase date, and specific fault description of the product you are applying for repair. In order to provide you with customized realme professional repair services, we need you to provide the sender’s name, mobile phone number, and address.

We will use your personal information in strict accordance with the purposes described in this Privacy Policy, and your personal information will only be used for the purposes identified, stated, and authorized by you at the time of collection. If we want to use the information for other purposes not specified in this notice, we will seek your prior consent. If we want to use personal information which was collected for a specific purpose other than the above, we will also seek your prior consent. We will not provide personal information and behavioral data to third parties for use without the user’s consent.

Please note that we may work with third-party service providers to provide relevant functions or services. Such providers may receive and store some of your personal information. Such third parties will not use the information for any other purposes.

 

2. We may collect or use your personal information without your authorization or consent

You are fully aware that, in accordance with applicable laws, we do not require your authorization to collect and use your personal information in the following circumstances:

(1) As necessary to enter into a contract at your request or to perform the contract to which you are a party;

(2) As necessary for us to comply with a legal obligation or duty;

(3) As necessary to respond to public health emergencies or to protect the life, health, and property of natural persons in emergencies;

(4) The processing of personal information is within a reasonable scope and intended for news reports, public opinion supervision, and other similar tasks carried out in the public interest;

(5) The personal information that we process has been made public by you or otherwise legally disclosed and is within a reasonable scope;

(6) Other circumstances as stipulated by laws and regulations.

 

 

Ⅱ. How We Use Cookies and Similar Technologies

1. What Are Cookies?

Cookies are small files that are transmitted and stored on your device by our websites, applications, or services. Our websites, online services, interactive applications, e-mails, and advertisements may use cookies and other similar technologies, such as pixel tags and web beacons. Cookies may be stored on your computer for a short period of time (such as only when your browser is open) or for a longer period of time, even years. We cannot access cookies that are not set by us.

 

2. Cookies We Use And Similar Technologies

(1) We and our partners use cookies or similar tracking technologies to better understand the functionality of our mobile software on your device, how often you use the app, the events that occur within the app, aggregated usage, performance data, and where the app was downloaded from. We do not link the information we store within the analytics software to any personal information you may submit within our mobile applications.

(2) We and our partners use cookies or similar tracking technologies to analyze trends, administer the websites, track user behavior on the websites, and to collect aggregate demographic information about our user base.

(3) Many web browsers have a "Do Not Track" function. This feature sends a "Do Not Track" request to the website. If the "Do Not Track" function is enabled on your browser, we will respect your choice.

(4) Like most websites, we automatically collect certain information to analyze general usage trends and manage our websites. This information may include Internet Protocol (IP) addresses, browser type, Internet Service Provider (ISP), referring/exit pages, files viewed on our site (such as HTML pages and graphics), operating system, date/time stamp, and/or clickstream data.

(5) We may partner with third parties to display advertisements on our website or to manage our advertisements on other sites. Our third-party partners may use cookies or similar tracking technologies to provide advertisements to you based on your browsing activities and interests. You may choose to opt-out of interest-based advertising by managing the cookies and the cookie preferences. Please note that you will continue to receive general advertisements that are not personally targeted.

 

3. Removing/Disabling Cookies

Cookies and cookie preferences can be managed from the Options/Preferences panel of your browser. See below instructions on how to manage cookies on certain popular browsers:

• Microsoft Internet Explorer
• Microsoft Edge
• Mozilla Firefox
• Google Chrome
• Safari for macOS
• Safari for iOS

 

4. More Information About Cookies

For more information about cookies and instructions on how to configure your browser to accept, delete, or reject cookies, see: www.allaboutcookies.org.

 

 

Ⅲ. How We Store Your Personal Information

1. How Your Personal Information Is Transferred Globally

We leverage our resources and servers around the world to provide services. We have data centers in France, Singapore, India, and Indonesia, which means that in compliance with applicable laws, your personal information may be transferred to or accessed from countries or regions outside of where you use our services.

Please note that different countries or regions offer different levels of data protection. This means that your personal information could be stored in a country that offers a level of protection that may, in certain instances, be less than the country or region in which you are located. However, in such cases, we will take measures to ensure that the personal information we collect is processed in accordance with this Privacy Policy and applicable laws and that your personal information is adequately protected. For example, we may seek your permission to transfer your personal information across borders, and we will implement adequate security measures (such as encryption and de-identification where feasible) and sign the necessary data transmission/sharing agreements with the recipients of your personal information prior to the transfer taking place. We will also specifically ensure that we comply with laws that require us to store data locally within a specific country or region.

2. How Long We Store Your Personal Information

We will only store your personal information for as long as necessary to achieve the collection purposes set out in this Privacy Policy, unless a longer retention period is required by law. If we are required by law to store your personal information beyond this period (such as for tax and commercial law reasons), we will delete the personal information at the end of this storage period.

After the expiry of the aforementioned retention periods, we will delete or anonymize your personal information.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use and disclosure of your personal information, the purposes for which we process the personal information, and the applicable legal requirements.

When we cease operating some or all of our products or services due to special reasons, we will promptly inform you and stop the collection and processing of personal information related to the products or services. At the same time, we will delete or anonymize the personal information we hold that is associated with the products or services, unless otherwise required by the law or regulations.

 

 

Ⅳ. How We Share, Transfer, and Publicly Disclose Your Personal Information

1. How We Share Personal Information

We may, from time to time, share some personal information with our affiliates and the strategic partners that work with us to provide products and services in order to provide the products or services you request. We will not share your personal information with any third party for their own marketing or business purposes. If you deny our affiliates and/or partners' request for the personal information necessary to provide you with services associated with the official website, you may not be able to use some of the services on this official website provided by such affiliates or partners.

We will not share your personal information with any third party except in the circumstances described below, or unless this Privacy Policy specifies otherwise:

(1) Our affiliates: In order for us to provide services to you, we may share your personal information with our affiliates. If the affiliates wish to process data for a different purpose, they must first seek your consent, unless another lawful basis exists. To help us provide services to you based on your HeyTap Account, we may share your personal information with our affiliates. For example, when you log in to your HeyTap Account on the official website, your personal information may be shared with our affiliate, HeyTap, to assist you in querying your past order information. Please read and understand the "HeyTap Account Personal Information Protection Notice" carefully. If we or our affiliates intend to change the purpose for which your personal information is used and processed, we will obtain your authorization or consent again.

(2) Sharing with third-party partners: To realize the purposes stated in this Privacy Policy, some of our services will be provided by third-party partners. We may share some of your personal information with our partners in order to provide services to you and improve your user experience.

(3) Miscellaneous

Should we be legally required to comply with laws and regulations, legal procedures, litigations, and/or mandatory requirements of public institutions and government authorities, we may share your personal information to the least necessary extent.

We may also disclose your personal information if we sincerely believe that disclosure is necessary to protect you or to detect, prevent, and deal with fraud, unauthorized use of our services, violation of our terms or policies, or other harmful or illegal activities. To the extent and only as expressly permitted by local data protection laws, we may collect, use, or disclose your personal information without your consent. This may include providing information to public institutions or government agencies, as well as communicating with our third-party partners about the reliability of your account to prevent fraud, violations, and other harmful acts committed on or off our services.

 

2. How We Transfer Personal Information

We do not transfer your personal information to any company, organization, or individual, except in the following cases:

In connection with a merger, acquisition, bankruptcy liquidation, or similar activity, we may transfer or disclose your personal information to applicable third parties to a limited but necessary extent.

 

3. How We Disclose Personal Information

We will need to disclose the phone numbers or HeyTap Account IDs (in obfuscated form) of activity winners. Other than this, we will disclose your personal information only in the following situations:

(1) After obtaining your explicit consent; or

(2) Legal disclosure: In the following situations, we may disclose your personal information as required by law or when we reasonably consider it necessary: (a) We are legally required to comply with subpoenas or other legal procedures, litigations, or mandatory requirements of government authorities; (b) We sincerely believe that the disclosure is for compliance with the law and the reasonable requirements of law enforcement agencies; (c) The disclosure is necessary to protect and exercise our rights (including the right to claim) and protect our property; (d) The disclosure is necessary to protect your rights, property, or safety, or the rights, property, or safety of others; (e) The disclosure is to help investigate fraud; and (f) The disclosure is to protect the security or integrity of our services.

 

 

Ⅴ. How We Protect Your Personal Information

1. Our Data Protection Measures

We attach great importance to personal information security. We take reasonably practical and technical measures to protect the information we collect in connection with our services. We have used industry-standard security measures to protect the personal information you provide to prevent unauthorized access, public disclosure, use, modification, damage, or loss of data. We take all reasonably practical measures to protect your personal information. In particular:

(1) We use mainstream security technologies such as SSL or TLS to encrypt many of our services. We regularly review practices regarding information collection, storage, and possessing (including physical security measures) to prevent unauthorized access or system tampering.

(2) Subject to relevant regulations, we have appointed a person in charge of personal information protection and set up a personal information protection task force. We have also established internal control processes to ensure compliance with the principle of least privilege. We strictly control access to personal information and only grant access permissions to our employees and the personnel of an authorized service provider, both of whom need to access personal information in order to help us process such information. The aforementioned employees and personnel are subject to strict contractual confidentiality obligations. If they fail to perform these obligations, they may be held legally liable or be terminated. Access logs of personal data will be recorded and audited regularly. We require that employees who need to access sensitive personal information should obtain permission from relevant management personnel. In addition, we take technical measures to prevent people from accessing, modifying, copying, or downloading such information without authorization.

(3) The security of your information is extremely important to us. Therefore, we endeavor to ensure the security of your personal information and implement safeguards such as full security encryption throughout storage and transmission to prevent your information from unauthorized access, use, or disclosure. At the same time, no one can access the specific content of certain encrypted data except the users themselves.

(4) When transmitting and storing special categories of personal information, we will use security measures such as encryption. When storing your personal biometric information, we will take technical measures to process it, such as only storing a summary of your personal biometric information.

(5) We will strictly screen business partners and service providers and implement the requirements for personal information protection into the business contracts or audits, assessments, and other activities between both parties.

(6) Internally, we publish and implement data security regulations to define the standards and requirements for protecting user data (including users' personal information).

(7) We conduct security and privacy protection training, testing, and other activities to enhance employees' awareness and proficiency in personal information protection.

(8) We use international and industry-recognized standards to protect your personal information and actively acquire security and privacy protection certifications. We have established sound mechanisms to ensure smooth coordination and communication with regulators, third-party security service providers, and security evaluation and certification organizations to promptly defend against and deal with information security threats so as to protect your personal information and privacy.

 

2. Notification and Response to Personal Information Security Incidents

Please note that although we have taken reasonable measures to protect your information, no websites, Internet transmissions, computer systems, or wireless connections are absolutely secure. To deal with possible risks such as personal data breaches, damage, and loss, we have developed various mechanisms and controls that clearly define personal information security incidents and the corresponding handling procedures. We have established a dedicated emergency response team responsible for personal data security planning, data loss mitigation, analysis, location and remediation, and follow-up operations with relevant departments in accordance with personal information leakage incident management norms and requirements.

In the event of a personal information security incident, we will act in accordance with applicable law, notify you and/or the competent data protection authority of any such security incident as required, and take measures to mitigate any risks arising therefrom.

You may also contact us through the means disclosed in this Privacy Policy.

 

 

Ⅵ. Your Rights to Your Personal Information

We respect your rights with respect to your personal information. The following is a list of your legal rights and how we will protect them. You may also have further legal rights concerning your personal information, depending on the jurisdiction in which you are located. In this respect, please see the GDPR-specific section if you live in Europe. In addition, we may adjust the operation paths from time to time to optimize your user experience. The operations paths described below are for your reference only.

1. Right to be informed

By publishing this Privacy Policy, we aim to let you know how we process your personal information and what choices and rights you have regarding your personal information.

 

2. Right of access

You can check your order history through “My Orders” in the upper-right corner of the official website.

If you have registered/logged in to a HeyTap Account, you can also check your personal information, such as your nickname, gender, email address, and mobile phone number, by clicking “Log In” in the upper-right corner of the official website.

Please note that the content of the services on the official website varies depending on the region you are in, and some services are only available in certain regions.

If you do not have the order inquiry and account registration/login functions available in your region and you wish to access your personal information, you may contact us and request access to your personal information through the methods disclosed in this Privacy Policy.

 

3. Right to rectification

If you find that the personal information we process about you is inaccurate or incomplete, you have the right to ask us to make corrections or additions. You can contact us through the methods disclosed in this Privacy Policy to have such personal information corrected or completed.

 

4. Right to erasure

You may choose to delete certain personal information that you have provided to us.

If you need to delete your personal information, or if you believe that personal information has been collected and used in violation of our agreement with you, you can contact us through the methods disclosed in this Privacy Policy to have such personal information deleted.

If we decide to respond to your deletion request, we will also notify the entities that have obtained your personal information from us and require them to delete the data in a timely manner, unless otherwise required by law or regulations, or if those entities have your independent authorization.

Please understand that when you ask us to delete or anonymize your information, we may not be able to delete the corresponding information from our systems immediately due to legal and security technology restrictions, but we will delete this information when the backup is updated.

 

5. Right to change the scope of authorization or withdraw consent

Each operational function or specific service requires some basic personal information to be completed (see the “How We Collect and Use Your Personal Information” section of this Privacy Policy). For the collection and use of additional personal information, you can change the scope of your authorization for us to continue collecting and using personal information or withdraw your authorization and consent at any time. If you withdraw your consent, we will no longer be able to continue providing you with the services for which you have withdrawn your consent or authorization.

When you withdraw your consent, we will no longer process the corresponding personal information, but your decision to withdraw your consent will not affect the processing of personal information previously conducted on the basis of your authorization.

 

6. Right to account cancellation

There are several ways for you to cancel your HeyTap Account.

(1) You can visit https://id.heytap.com/profile.html, select “Personal Data Management,” click “Delete Account,” and follow the instructions to submit your account cancellation request.

(2)You may also contact us directly and request cancellation of your account through the means disclosed in this Privacy Policy.

 

7. Right to copy and transfer your personal information

You have the right to copy and transfer your personal information. If you need to be responsible for the transfer of personal information, you can contact us directly through the methods disclosed in this Privacy Policy, and we will enable this in a timely manner.

 

8. The right of complaint

You have the right to contact us and file a complaint through the means disclosed in this Privacy Policy. If you are not satisfied with our response, especially if our handling of personal information harms your legitimate rights and interests, you may also lodge a complaint or report to the regulatory authorities in your jurisdiction, or file a lawsuit with a competent court.

 

9. How we respond to your requests

(1) Response method

You can contact us in the following ways:

• Go to our Data Subject Rights Platform available at https://www.realme.com/global/privacy-feedback to submit a request;

• Contact us using the contact information provided in the “Contact Us” section of this Policy.

(2) Response time

Subject to applicable legal provisions and where technically feasible, we will make every effort to verify your identity and complete the processing response within 15 working days of receiving your request (or within the period specified by the jurisdiction). Given the complexity and large amounts of individual requests and due to technical feasibility, this time limit might be extended when necessary. In the case of a delay in providing information, we will notify the personal information subject of the relevant circumstances and the reason for the delay. In the event of a conflict between the time limits set forth in this paragraph and the relevant laws and regulations, the provisions of the relevant laws and regulations will prevail.

(3) Miscellaneous

Please note that for security reasons, we may need to verify your identity before processing your request. In principle, we do not charge a fee for a reasonable amount of requests. However, for multiple and repetitive requests that exceed reasonable limits, we will charge a certain fee to cover some costs depending on the nature of the request. We may reject requests that are manifestly unfounded, unreasonably repetitive, require disproportionate technical effort (for instance, requiring the development of new systems or fundamental changes to current practices), pose risks to the legitimate rights and interests of others, or are highly impractical. The reasons for this may be specified to you in our response. In addition, we may not respond to your request if laws or administrative rules specify that the data mentioned in your request must be kept confidential or does not need to be disclosed, or if your request would hinder government departments from performing their statutory duties, directly involves any issues that directly concern public interests such as national security, national defense, public health, and criminal investigations, or may result in serious damage to your legitimate rights and interests or those of any other individual or organization.

 

 

Ⅶ. How We Process Children's Personal Information

In accordance with the relevant laws and regulations, if you are a child under the age of 14 (or a person under a similar minimum age as specified in the relevant jurisdiction), you should obtain the prior consent of your parent or legal guardian before using this website. Please be sure to read this Personal Information Privacy Policy carefully with your parents or other guardians, as children are not allowed to use our services without the consent of their parents or other guardians. If you are the parent or other guardian of a child, we hope that you will join hands with us to jointly protect children's personal information and improve their awareness and ability to protect their personal information. You should ensure that children use our services with your consent and guidance. Before guiding and assisting children to use our services, you should read this Privacy Policy carefully with your children.

Our website and services are mainly intended for adults and are not aimed at children. We do not provide services directly to children.

Please note that due to technical limitations and other objective factors, our services may not be able to actively identify the age of users. We will not actively engage in activities such as collecting, storing, using, transferring, or disclosing children's personal information through the Internet or other means. If you are a child, a parent or legal guardian of a child, or if you otherwise become aware that the information we collect, store, or use may include personal information about a child, you may promptly contact us through the means disclosed in this Privacy Policy, and we will attempt to delete the relevant data as soon as possible.

 

 

Ⅷ. Third-Party Service Providers and Their Services

This Privacy Policy does not apply to products or services provided by third parties. Our website and services may contain links to third-party websites, products, or services. Such links are not considered a recommendation or authorization by us to link the content, and you can choose whether or not to access or accept websites, products, and services provided by third parties. The operators of the third-party websites that this website directs you to and the providers of the third-party services that you access through our website have their own privacy policies. When you access a third-party website or use a third-party app, the website or app may collect and use your personal information. We have no control over such third parties, and their access to and use of your personal information is not subject to our control or this Privacy Policy. We assume no responsibility or liability for their privacy policies and personal information processing activity.

We will use commercially reasonable efforts to require such third parties to take measures to protect your personal information, but we cannot guarantee that they will take protection measures as per our requirements. Therefore, we strongly recommend that you carefully read the privacy policies of those third parties before submitting personal information to third parties, understand their privacy practices, and decide whether to use or continue to use the third-party services.

 

 

Ⅸ. How This Privacy Policy Is Updated

We reserve the right to update or modify this Privacy Policy from time to time. We will notify you of the changes by appropriate means.

This Privacy Policy allows for adjustments, but we will not diminish your rights under this Privacy Policy without your express consent.

If you do not agree to the above Privacy Policy, you have the right to and should immediately stop using our website and services.

Such changes to the Privacy Policy will apply as of the effective date (or "Last updated") specified in the policy or website, and your continued use of the website and services will be deemed acceptance of the updated Privacy Policy.

 

Ⅹ. How to Contact Us

If you have any questions, complaints, or suggestions about this Privacy Policy or personal information protection, please submit a request through our Data Subject Request ("DSR") platform.

Data Subject Rights Platform: To better protect your rights and interests, we have specifically established the Data Subject Rights Platform at https://www.realme.com/global/privacy-feedback. You may sign in to the platform to contact us.

 

 

B. GDPR Exclusive Terms

The following terms and conditions apply only to persons residing in Europe.

Ⅰ. Legal Basis for Processing Personal Information

Our processing of your personal information, as described in the section "How We Collect and Use Your Personal Information," is based on the following legal grounds:

1. Consent: We may process your personal information based on your consent. You have the right not to provide consent or to withdraw consent at any time. Withdrawal of your consent does not affect the legality of our use of your personal information prior to withdrawal of your consent. If you have given us your consent to use your personal information, we will only use it for the purposes specified in the consent statement. Please note that if our processing is based on your consent, and you refuse or withdraw your consent, we may not be able to provide the related services. In addition, neither the initial rejection nor the withdrawal will have any negative consequences for you.
2. Contract: Fulfilling a contract or entering into a contract with you.

Examples of legal basis scenarios are as follows:

• To provide you with realme services;

• Diagnosing product problems or providing other customer service and support services.

3. Compliance with legal obligations: realme may be obligated to process personal information in order to comply with our legal obligations, such as requiring realme to retain data for tax laws or commercial purposes.
4. Legitimate interests: For the legitimate interests of realme, it may be necessary to process your personal information. In particular, such cases include the following:

• Conducting customer surveys to understand your user experience;

• Analyzing customer markets based on the country where you use our services, including the quantity of users for which the product is marketed and promoted;

• Analyzing the efficiency of our business operations;

• Analyzing error logs to improve service quality and functionality;

• Providing you with personalized services, and recommending and displaying content and advertising tailored to your needs within our services;

• Communicating with you in any way and responding to questions or comments you submit to us;

• Ensuring the functionality and security of our services;

• Verifying your identity;

• Conducting internal audits to prevent and investigate fraud, cyber security threats, or other misuse;

• Improving and developing our services, including security features, such as improving the functional experience, user-friendliness, operational performance, functionality, and design;

• Investigating or defending against legal claims.

 

When we process your personal information based on the reasons stated above, we will only do so when we have fully evaluated and balanced our interests with your privacy rights.

 

Ⅱ. Additional Information on Transferring Personal Information Globally

If your personal information is transferred to a jurisdiction outside Europe, we will ensure that appropriate safeguards are in place, such as:

1. The recipient of the personal information is located in a country that is recognized as "adequate" by the European Commission.
2. The recipient has signed a contract obliging them to protect your personal information in accordance with the "Model Contract Clauses" approved by the European Commission.
3. Or in the absence of appropriate safeguards as described above, we will require your express consent to the cross-border transfer of your personal information, or take any other protective measures recognized as adequate to protect your personal information.

For more information about the safeguards relating to personal information transfers outside Europe, please submit your request through our Data Subject Rights Platform at https://www.realme.com/global/privacy-feedback.

 

Ⅲ. Additional Information on Cookies and Other Tracking Technologies

If you would like more information on the use of cookies and other tracking technologies, please click here.

 

Ⅳ. Additional Information on Rights to Personal Information

Under the legal requirements of the EU General Data Protection Regulation ("GDPR"), you have the following rights:

• The right of access: You may request access to the personal information we hold about you.

• The right to rectification: If you find that the personal information we process about you is inaccurate or incomplete, you have the right to request that we make timely corrections and, where appropriate, request that your personal information be supplemented.

• The right to erasure: You may submit a request to us to delete your personal information. In some cases (for example, where we have no legitimate reason to continue processing your personal information to the extent required by applicable laws and regulations), we are obligated to delete it promptly.

• The right to restrict processing: In certain circumstances, where you dispute the accuracy of personal information, you have the right to request realme to restrict the way we process your personal information for a period of time, so that we can verify the accuracy of the personal information. We will only retain enough, or process as much data as is necessary, to ensure that we honor your request for restriction in the future.

• The right to object: You have the right to object at any time to any processing of your personal information, based on legitimate interests in your particular circumstances. If you decide to object to the processing of your personal information, we will stop processing the personal information relating to you, unless we can demonstrate that there are compelling reasons to continue processing your personal information that outweigh your interests, rights, and freedoms, or if we initiate, exercise, or defend our legal claims. You may object to direct marketing campaigns at any time and for any reason.

• The right to data portability: You have the right to obtain a copy of your personal information in a structured, accessible, and machine-readable format, and to transfer this data to other suppliers and, in some cases, directly to other suppliers.

• The right to withdraw consent: If you have given your consent for us to process your personal information, but later change your mind, you have the right to withdraw your consent at any time. Withdrawal of your consent does not affect the legality of our use of your personal information prior to your withdrawal of consent. If you wish to withdraw your consent to receiving promotional messages, you may unsubscribe by the method described in each promotional message. If you withdraw your consent, we may no longer be able to provide you with the corresponding services.

• The right of complaint: You have the right to file a complaint with the competent supervisory authority regarding the way we handle or process your personal information, or to file a lawsuit with a court of competent jurisdiction. For information on how to contact your local data protection supervisory authority, please click here.

 

Ⅴ. Contact Information for EU Representatives

If you have questions or concerns regarding our Privacy Policy or our privacy practices, please submit your request through our Data Subject Rights Platform at https://www.realme.com/global/privacy-feedback. Or contact us at the following address:

Baradine Invest, S.L.U.

Calle del Poeta Joan Maragall 38, 10º B, 28020, Madrid (Spain)